Real Oracle 1Z1-1031 practice exam questions for easy pass!
Updated: Jul 27, 2026
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| Certification Vendor: | Oracle |
| Exam Name: | Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials |
| Exam Number: | 1Z0-1031 |
| Exam Price: | USD exam fee varies by region (Oracle standard pricing applies) |
| Related Certifications: | Oracle CX Marketing Data Management Platform 2020 Implementation Essentials |
| Exam Duration: | 105 minutes |
| Real Exam Qty: | 60 |
| Passing Score: | Not publicly disclosed |
| Available Languages: | English |
| Exam Format: | Multiple choice |
| Certificate Validity Period: | Typically 3 years |
| Sample Questions: | Oracle 1Z1-1031 Sample Questions |
| Exam Way: | Online proctored or testing centre |
| Pre Condition: | No formal prerequisites; recommended experience with Oracle Marketing Cloud DMP |
| Official Syllabus URL: | https://education.oracle.com/oracle-marketing-cloud-data-management-platform-2019-implementation-essentials/1Z0-1031 |
| Section | Objectives |
|---|---|
| Oracle Marketing Cloud Data Management Platform Overview | - Architecture and components - Platform capabilities and use cases |
| Data Onboarding and Integration | - Data governance and privacy considerations - Data sources and ingestion methods |
| Audience Management | - Segment creation and management - Category and taxonomy configuration |
| Implementation and Configuration | - Site and server data collection methods - Tagging and BlueKai integration |
| Activation and Reporting | - Reporting and analytics insights - Data activation workflows |
1. Which two are attributes of third-party data? (Choose two.)
A) Often billed directly by the media partner
B) Offered on a private marketplace, via direct sales to marketers
C) Can be confirmed from multiple outside sources
D) Free to use for activation, targeting, and analytics
2. Which of these is a common use case for the Recency setting?
A) To extend data delivery beyond the default period for the audience
B) To limit delivery to only users who have taken an action and/or become eligible for an audience within a certain period of days
C) To prioritize delivery of the most recent users in an audience
D) To hide older audiences and users that are no longer as valuable for targeting
3. What set of steps should you follow in order to analyze the differences between male and female cellphone purchasers according to a relative index of traits?
A) Create separate audiences of male and female cellphone purchasers and run separate Audience Discovery reports and compare them in order to analyze the differences.
B) Create separate audiences of male and female cellphone purchasers and run separate Audience Profile reports and compare them in order to analyze the differences.
C) Create an audience of cellphone purchasers and run an Audience Discovery report to analyze the difference between male and female users.
D) Create an audience of cellphone purchasers and run an Audience Profile report to analyze the difference between male and female users.
4. Which two statements are true about the difference between sampled and unsampled reports? (Choose two.)
A) Sampled reports display an estimate based on a subset of users, and unsampled reports return results based on all users.
B) Unsampled reports can be recorded as snapshots, and sampled reports cannot.
C) Sampled reports can be run on smaller audience sizes than unsampled reports.
D) Unsampled reports can be emailed automatically to users, and sampled reports cannot.
5. You are working with a client to help guide their seat governance structure. After discussing their company policies and procedures, you discover that each region follows its own protocols, operations are for the most part independent and they might benefit from discretionary data-sharing between regions.
Based on what you have learned, which seat governance option should you recommend?
A) Global template with local nuances
B) Global DMP nerve center
C) A single seat shared by all regions
D) Horizontal regional empowerment
E) Full agency control
Solutions:
| Question # 1 Answer: B,D | Question # 2 Answer: B | Question # 3 Answer: C | Question # 4 Answer: A,B | Question # 5 Answer: C |
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