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Salesforce EEB-101 Exam Syllabus Topics:

Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

Question 1

A marketer has noticed an increase in unsubscribes. They would like to address this concern but, going into a holiday season, want to avoid eliminating planned emails.
What should they use to easily focus their marketing efforts on subscribers who are least likely to unsubscribe?

A. Path Optimizer
B. Frequency Split
C. Scoring Split

Question 2

Northern Trail Outfitters (NTO) was unable to process coupon codes for several days, which caused customers to complain about their experience. NTO would like to apologize by offering an upgraded coupon to help improve customer satisfaction What should NTO do to automate the process of finding its affected customers?

A. Use Einstein engagement scores to identify affected users.
B. Query the data using a specific date range parameter
C. Filter the data based on a specific date range.

Question 3

Northern Trail Outfitters third-party point-of-sale software order information in batches of large files. the timing varies throughout the day.
Which feature should be used to accommodate this setup?

A. Triggered Automation
B. Wait Activity
C. Scheduled Automation

Question 4

The marketing team at Northern Trail Outfitters is concerned about its email deliverability rates over the last three months.
Which remediation tactic should be used to improve deliverability?

A. Increase the frequency of email sending to boost engagement.
B. Scale back sending for specific ISPs until the issue subsides.
C. Broaden segmentation criteria to reach more diverse audiences.

Question 5

A marketer has created an event confirmation email which is sent to all registration of their cooking-while-camping sessions. They use Connect to integrate into their CRM and want to update records directly when a recipient clicks the 'Confirm RSVP button.
Which automation solution should easily allow this action?

A. Automation Studio
B. Journey Builder
C. Behavioral Triggers

Solutions: