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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Your client wants to run a campaign with a media execution partner that currently does not have an app in the Oracle BlueKai app catalog. What should they do?

A) Create a Dynamic Synchronous container to support the transfer of data.
B) Configure custom parameters to deliver data to the media execution partner
C) It is not possible to run campaigns with partners that do not currently have apps in the Oracle BlueKai app catalog.
D) Configure the campaign to deliver audience data directly to the partner's web page via JS container tag.
E) Manually enter the pixel required for sending campaign data to the partner.

2. What is the reason to use batch versus real-time SDT?

A) If you have limited data storage capacity or if you do not have the resources to implement SDT on a server
B) If you want user data transferred directly to your server
C) If you want user data sent without authentication
D) If you want to receive user data as it is collected on users via HTTP POST or GET requests

3. Your customer is interested in ID swapping based on raw personally identifiable information for each user that visits their site.
Which two BlueKai CoreTag functions can be used to accomplish this? (Choose two.)

A) bk_addPhoneHash
B) bk_addNameHash
C) bk_addAddressHash
D) bk_addEmailHash
E) bk_addZipHash

4. What is the CPS pricing model?

A) This model allows clients to purchase data according to the specific terms in their contract for acquiring third-party data from a particular App Partner.
B) This model allows clients to purchase data each time the campaign wins a unique customer attribute.
C) This model allows clients to purchase data on a cost per category agreement.
D) This model allows clients to purchase data on a cost per 1,000 impressions basis.
E) This model allows clients to purchase data based on the overall win rate of the campaign.

5. Identify three environments where you can successfully execute ID swaps from. (Choose three.)

A) Hybrid apps using a web view
B) Native apps using BlueKai SDKs using web view
C) Native apps using BlueKai SDKs without web view
D) OTT box without web view
E) Desktop and mobile web sites

Solutions: