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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. Northern Trails Outfitters uses DoubleClick Bid Manager, Facebook Ads, and Google Analytics to manage advertising spend. They want to combine these data sources with Marketing Cloud's API to identify their most effective campaigns.
What feature should be recommended?

A) Datorama
B) Interaction Studio
C) Google Marketing Platform
D) Einstein AI

2. Northern Trail Outfitters (NTO) has expanded its marketing efforts globally and wants to implement a dedicated Sender Authentication Package. They plan to share it across each of their Marketing Cloud accounts Which two considerations would help NTO determine if a Dedicated IP is the right choice?
Choose2 answers

A) All of NTO's accounts should be on the same stack
B) Length of time needed to pause sending is greater than one month
C) Pre-warmed IP address can be purchased from Salesforce
D) Send volume is large enough to maintain a positive or neutral reputation

3. A Marketing Cloud admin is asked to understand how a certain content area within a Triggered Send Email is performing.
Which report should be used?

A) Dynamic Content for Triggered Sends
B) Email Performance by Attribute
C) Sends Account Send Summary
D) Impression Tracking for Triggered Sends

4. How are publication lists used in the Marketing Cloud?

A) To build dynamic content rules by subscriber type.
B) To manage subscribers in guided and triggered email sends.
C) To allow subscribers to opt-down/out instead of unsubscribing from all.
D) To send communication to all subscribers, regardless of opt -in status.

5. A restaurant supply company captures email subscribers and leads through trade shows. They hold a giveaway at each trade show to entice booth visitors to leave their contact information. In the past, they have used a fishbowl to capture business cards, but need to update this to an online sweepstakes entry vehicle displayed on a mounted tablet.
Individuals should only be allowed to enter once, and the winner will be selected randomly.
All entrants receive a follow-up email after the trade show asking them to confirm their opt-in for a monthly newsletter.
Which two components are appropriate for this solution?
Choose 2 answers

A) Send Email Activity with a link to a subscription center.
B) Microsite with Web Collect to store entrants on a data extension.
C) Data Extension with double opt-in status defined.
D) Microsite with Smart Capture to store entrants on a data extension.

Solutions: