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Last Updated: Aug 09, 2026

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Salesforce Strategy-Designer Exam Syllabus Topics:

SectionObjectives
Stakeholder Alignment and Communication- Communicating strategy and design outcomes
- Facilitating cross-functional collaboration
Measurement and Iteration- Iterative design improvement cycles
- Defining success metrics and KPIs
Research and Insights- Customer insights and data interpretation
- Qualitative and quantitative research methods
Experience Design and Journey Mapping- Customer journey mapping techniques
- Service and experience blueprinting
Strategy Foundations- Understanding business context and customer strategy
- Role of a strategy designer in Salesforce ecosystem
Ideation and Prototyping- Design thinking principles
- Rapid prototyping and validation approaches

Salesforce Certified Strategy Designer Sample Questions:

1. Ideally how many concepts should a single Experience Narrative focus on?

A) All of them at the same time, it is suppossed to bring together all ideas into a coherent narrative.
B) As many as have been developed out of the ideas generated in Ideation.
C) A single one


2. As per the strategy proposed by Salesforce, what is the next step to follow after the process of Ideation?

A) Challenge Framing through Brainstorming Prompts
B) Idea Synthesis through the creation of Solution Concepts


3. Of the following list, which item will be an example of the format a concept can take during the process of Idea Synthesis?

A) Service
B) Website
C) Platform
D) Virtual Reality
E) All of them


4. Prototypes should be used to challenge standard procedures and try out alternatives.

A) FALSE
B) TRUE


5. In which phase of the Challenge Scoping process must researchers ask themselves the following question: What business, customer and social outcomes will this solution drive?

A) Create a project plan
B) Identify measures of success and potential risk
C) Articulate the opportunity for design
D) Establish the problem-solving approach
E) Understand the need


Solutions:

Question # 1
Answer: C
Question # 2
Answer: B
Question # 3
Answer: E
Question # 4
Answer: B
Question # 5
Answer: C

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