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Adobe AD0-E560 Exam Syllabus Topics:

Adobe Marketo Engage Architect Master Sample Questions:

1. What factors must be considered when allocating resources for a Marketo project? (Choose two)

A) Marketing content formats
B) Email deliverability rates
C) Team bandwidth
D) Campaign complexity

2. Which steps improve reporting accuracy in Marketo? (Choose two)

A) Adjusting lead scores before analysis
B) Using dynamic lists for reporting
C) Utilizing consistent tagging across programs
D) Mapping CRM fields to Marketo fields

3. A company has decided to implement Adobe Marketo Engage and plans on integrating both Microsoft Dynamics and an E-Commerce store with Marketo Engage. There is currently a lack of clarity regarding which data should be included from each system and the quality of that data. It has been confirmed that data gathered via the E-Commerce store will be used to enrich the data in the CRM.
What would the consultant validate before determining whether the project scope needs to include a custom integration for CRM?

A) Will E-Commerce share different values than the CRM (e.g., US versus United States for country)?
B) Will E-Commerce use a default integration for order data and billing?
C) Will E-Commerce share billing data to the Company object in Marketo?
D) Will E-Commerce share order data with Marketo via a Custom Object?

4. A marketing team wants to modify their sales process to add an extra step where CRM-based operators will qualify leads before passing them to field sales agents. The marketing team needs guidance since this is a new function for them, but they cannot spend much time updating Marketo since SDR reps are being hired in two weeks.
Which step is essential before this change goes into effect?

A) Check existing nurture programs, and advise the business of overlapping areas between SDR involvement and automated nurtures
B) Check that the database size will still be compliant with the expected volume of new leads that the SDRs will manage
C) Create a new lead scoring model before hiring SDR reps
D) Review the existing lead segmentation and lead routing automations, and edit them so alerts will be sent to SDRs instead of sales managers

5. Which feature in Marketo best supports multi-channel attribution?

A) Smart Lists
B) Program Tags
C) Campaign Members
D) Lead Scoring

Solutions: