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A client's Marketo instance has poorly organized campaigns, leading to reporting inaccuracies.
What is the first step to resolve this?

• A. Implement naming conventions for campaigns
• B. Remove inactive campaigns
• C. Reduce the number of campaigns
• D. Consolidate all campaigns into one workspace

A customer has an existing Marketo instance with the workspaces and lead partitions configuration in the image below.

Each country has their own workspace and partition, and the Default workspace is used by the Marketo administrators for admin and operational programs. They have a lead routing program set up in the Default workspace that routes new leads and reroutes existing leads to the correct lead partition based on the country field. The Australian marketing team is responsible for creating marketing programs within their workspace, and the team recently ran a live event. They had a number of leads register for their event via a form and event program in the Australia workspace, but they were not on the registration list when the event ran, resulting in frustrations at the door when checking in attendees.
Which troubleshooting step can be taken to avoid this issue in the future?

• A. Recommend that the global form in the design studio be created
• B. As this is a program that captures new names, recommend that the event program be created in the Default workspace
• C. Verify that the form is capturing the correct fields
• D. Move the form in the Default workspace so it can be shared by different countries

A new data enrichment program provides robust profiling data but uses an extraordinary amount of API calls, over 50,000 per day. The demand generation team wants to trigger this enrichment immediately to ensure that Sales has the most up-to-date information as new leads are created. Management wants the enrichment program installed before the company's Global World Tour that will attract 100,000 attendees worldwide.
Which two recommendations would be made to the marketing team prior to integration? (Choose two.)

• A. Use trigger on form fillout to avoid rate or concurrency limit failures because each enrichment will be done in real-time and will scale during high-volume loads.
• B. Prioritize the rate limit to 500 calls per 20 seconds to ensure that the enrichment application will not compete with other integrations
• C. Additional API calls will be needed for this account; talk to Marketo regarding potential additional costs
• D. Use batch methods to enrich data daily to avoid rate or concurrency limit failures; leads will not be enriched immediately

Which channels are most commonly evaluated in multi-channel attribution models? (Choose two)

• A. Social Media Ads
• B. Landing Page Designs
• C. Internal Email Campaigns
• D. SEO Traffic

An Adobe Marketo Engage Consultant is reviewing all programs in an instance.
Each campaign in each program contains at least three flow steps:
If Acquisition Program is Empty, change Acquisition Program to the current program's name Change the status in the program (based on the action) Write an Interesting Moment These flow steps happen in almost every campaign.
How can the Consultant edit the programs for scalability and efficiency?

• A. Create a global program and coordinating campaigns to update the acquisition program to the latest program touched.
• B. Use program-level templates to standardize campaign flows and tokens.
• C. Remove the program status change because this will be handled by the Acquisition Program update.
• D. Create global Interesting Moments campaigns based on specific triggers and using tokens.