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NEW QUESTION 36
Northern Trail Outfitters (NTO) has a requirement to create a distinction between marketing and transactional emails in terms of From Name and IP Address for reputation purposes.
Which two actions should NTO take in order to create Send Classifications?
Choose 2 answers
- A. Define a Delivery Profile.
- B. Define custom Reply Mail Management.
- C. Define a Sender Profile.
- D. Define a Subscriber -specific From Name.
Answer: A,C
NEW QUESTION 37
Einstein Recommendations uses data extensions to store user-facing information How is this data passed to Marketing Cloud?
- A. Google Analytics 360
- B. Conversion Tracking
- C. Web & Mobile Analytics
- D. Collect Tracking code
Answer: D
NEW QUESTION 38
Northern Trail Outfitters requires all subscriber files placed on the SFTP for import be encrypted.
Which activity in Automation Studio could be used to decrypt the file to prepare for Importing?
- A. Data Extract Activity
- B. Import Activity
- C. Decryption Activity
- D. File Transfer Activity
Answer: A
NEW QUESTION 39
Northern Trail Outfitters has five business units in their Marketing Cloud account. All business units should be configured to use the same SFTP directory How should this setup be achieved?
- A. Each business unit should have multiple SFTP users
- B. All child business units should have an individual SFTP user
- C. Child business unit SFTP user should be created
- D. Copy the parent SFTP user into each child business unit
Answer: B
NEW QUESTION 40
Which three considerations should be made when setting up Distributed Marketing?
Choose 3 answers
- A. Business users can select any email at time of send.
- B. A journey can be connected to one or more Campaigns.
- C. The DM administrator Profile is required to access Distributed Marketing.
- D. Default options can be set up for the greeting in the email.
- E. Messages can be sent to Contacts, Leads, and Person Accounts.
Answer: A,B,E
NEW QUESTION 41
A Marketing Cloud admin to create custom roles for their business process.
What should be taken into consideration to accomplish this?
- A. Custom roles override an individual user's granular permission assignments.
- B. Custom roles are only available within the business in which they were created.
- C. Custom roles are available on their Marketing Cloud account.
- D. Custom roles can only be edited by the user who created the role initially.
Answer: A
NEW QUESTION 42
Northern Trail Outfitters wants to have specific permission restrictions applied to all users in a business unit.
How should they accomplish this?
- A. Disable the permissions directly within the business unit
- B. Set default permissions with the restrictions on the business unit
- C. A Assign a role to the business unit
- D. Apply a permission set to the business unit
Answer: C
NEW QUESTION 43
A Marketing Cloud admin is tasked with overhauling the data model for Enterprise. While the current data model is isolated to the email channel and there are plans to expand to both SMS and Push channels in the near future.
Which three data preparations should be made to retain high data quality in the new mode? Choose 3 answers.
- A. Remove nonessential data for marketing purposes.
- B. Ensure every data source has a sendable field.
- C. Normalize data and fields to prevent redundancy.
- D. Ensure all available data is included.
- E. Identify and assign appropriate keys to tie records together.
Answer: A,C,E
NEW QUESTION 44
Northern Trail Outfitters has a mobile app.
Which two products would allow them to send push notifications to customers with their mobile app7 Choose 2 answers
- A. MobilePush
- B. Journey Builder
- C. MobileConnect
- D. Contact Builder
Answer: A,B
NEW QUESTION 45
Northern Trail Outfitters wants to send a custom survey to customers asking about their experience following a recent purchase.
Which feature should be used to create a survey form?
- A. Smart Capture
- B. Content Builder
- C. MobileConnect
- D. Profile Center
Answer: A
NEW QUESTION 46
Northern Trail Outfitters is migrating from a small, in-house email solution to Marketing Cloud.
What should the Marketing Cloud admin consider when sending from the new IP Address?
- A. Migration of larger marketing campaigns is necessary prior to bringing on smaller, triggered campaigns.
- B. Building desirable sending history and data will be variable based on list size and engagement.
- C. Sending in large volumes will alert ISPs the new IP Address is now in use.
- D. The IP address is on reserve, is already in use, and has an email sending history.
Answer: C
NEW QUESTION 47
A Marketing Cloud admin is asked to understand how a certain content area within a Triggered Send Email is performing.
Which report should be used?
- A. Email Performance by Attribute
- B. Dynamic Content for Triggered Sends
- C. Impression Tracking for Triggered Sends
- D. Sends Account Send Summary
Answer: C
NEW QUESTION 48
Northern Trail Outfitters wants to use Synchronized Data Sources to sync Contact data from Salesforce CRM. However, they only want to sync records they would be able to send to reducing the amount of data being brought over.
Which two filtering options could be used when configuring the Contact synced object?
Choose 2 answers
- A. Select all records which are active in All Subscribers
- B. Select all records which have opened an email in the past six months
- C. Select all records with an email address
- D. Select all records where HasOptedOutofEmail is FALSE
Answer: A,C
NEW QUESTION 49
Northern Trail Outfitters (NTO) only has enough licenses for their staff. A campaign manager is out on parental leave How should NTO create a new user to fill in?
- A. Disable the campaign manager's user and create a new user
- B. Delete the campaign manager's user and create a new user
- C. Deactivate the campaign manager's license and assign it to the new user
- D. Transfer the campaign manager's permissions to a new user
Answer: A
NEW QUESTION 50
A customer needs to link demographic information to its contact model in Contact Builder. What type of relationship should be used?
- A. Many -to -One Relationship
- B. One -to -Many Relationship
- C. Many -to -Many Relationship
- D. One -to -One Relationship
Answer: B
NEW QUESTION 51
A Marketing Cloud Admin has noticed a File Drop Automation has been failing on the import File activity. The automation is configured with a filename pattern, so the filename is expected to begin with customer_import_. The import is configured to look for a file named customer_import_%%Year%%%%Month%%%%Day%%.csv, however, the admin notices the filenames include seconds and milliseconds.
How should the admin fix the issue?
- A. Use %%FILENAME_FROM_TRIGGER%% in the import File Activity
- B. Use the exact filename used for the trigger in the import File Activity
- C. Make sure the filename has a date stamp to avoid duplication
- D. Make sure the file is placed on the correct subfolder within the SFTP
Answer: A
NEW QUESTION 52
A large retail company has selected Marketing Cloud and has asked to be fully migrated from their existing platform in three weeks. They have communicated the following: They currently have 3 million customers. They email customers twice a week with no known deliverability issues. Their contract includes one Sender Authentication Package (SAP).
Which two responses articulate proper IP warming? Choose 2 answers
- A. IP ramp -up can be bypassed, given their historical lack of deliverability issues.
- B. IP ramp -up can be accelerated by migrating to pre -warmed IP addresses.
- C. IP ramp -up takes four to six weeks to be able to fully send to all 3 million customers.
- D. IP ramp -up is important to establish a positive sender reputation.
Answer: C,D
NEW QUESTION 53
A Marketing Cloud Administrator noticed a File DropAutomation has been falling on the Import File activity.
The automation is configured with a filename pattern, so the filename is expected to begin with customer import_. The import is configured to look for a file named Customer import %%Year%%%% Month%%%%Day%%.csv, however, the admin notices the filenames Include seconds and milliseconds what should the admin do to fix the issue?
- A. Make sure the files placed on the correct subfolder within the SFTP
- B. use %%FILENAME_FROM_TRIGGER%% in the Import File Activity
- C. Use the exact file name used for the trigger in the Import File Activity
- D. Make sure the team has a date stamp to avoid duplication
Answer: B
NEW QUESTION 54
A customer has an eCommerce site and imports data into three data extensions daily: Orders, Order_Details, and 'Products.
The data extensions contain the following information:
- Orders: OrderId, CustomerID, OrderNumber, OrderDate, OrderTotal, GrandTotal
- Order_Details: ProductId, OrderID, Qty, UnitPrice, ExtendedPrice, Discount
- Products: ProductId, SKU, Name, Description, Cost, Price
Which two actions should be taken in Data Designer?
Choose 2 answers
- A. Create a one-to-one relationship between Order_Details and Products.
- B. Create a one -to -many relationship between Orders and Order_Details.
- C. Create a one-to-one relationship between the contact record and Order Details.
- D. Create a one-to-one relationship between Orders and Order_Details.
Answer: A,B
NEW QUESTION 55
Northern Trail Outfitters wants to optimize their eCommerce site by sending a follow-up Email to a customer alter an online purchase is made.
What feature could be used to solicit website feedback without navigating away from the email?
- A. CloudPage forms Content Block
- B. Reference Content Block
- C. Dynamic Content Block
- D. Email Form Content Block
Answer: A
NEW QUESTION 56
A publishing company has presented the following:
* A need to send renewal reminders to customers whose subscriptions expire in 15 days and 7 days.
* A campaign needs to be created and managed by a general marketing user who will not have administrative rights and who is not technical.
* The customer's expiration date is included in the data file.
What component should the customer's solution include?
Choose 3 answers
- A. Suppression list
- B. Template-based emails
- C. Automation StudioTerm
- D. Triggered Send
- E. Data Filter
Answer: B,C,E
NEW QUESTION 57
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