CRT-550 Exam Questions - Real & Updated Questions PDF
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NEW QUESTION 78
What statements are correct regarding Attribute Groups?
Choose 2 answers
- A. They link data extensions to contacts.
- B. They link data extensions to subscriber lists.
- C. They link subscriber lists to contacts.
- D. They link data extensions to other data extensions.
Answer: A,D
NEW QUESTION 79
A subscriber asked to be removed from a customer's email list multiple times by replying directly to the customer's marketing message, but continues to receive emails.
Which steps will solve how replies are managed by the application?
Choose 3 answers
- A. Confirm that the RMM setting 'Delete auto-replies and out-of-office replies' is set to NO.
- B. Confirm that the subscriber's request contained one of the standard terms that qualify for automatic unsubscribe.
- C. Confirm that Reply Mail Management (RMM) is configured for the customer's account.
- D. Confirm that an email address was provided as the Routing Address for Remaining Replies.
- E. Confirm that the RMM setting 'Unsubscribe Manual Requests' is set to YES.
Answer: C,D,E
NEW QUESTION 80
Which three statements about Send Log Data is correct?
- A. Uses Measures, filters and programs
- B. Can be stored for periods of time
- C. Accessed using query
- D. Can be viewed in standard report
- E. Added to a standard view
Answer: A,B,C
NEW QUESTION 81
Northern Trail Outfitters (NTO) is migrating from a series of local legacy email automation tools to a single global Marketing Cloud instance to leverage its multi-channels abilities as well as native Salesforce Connector to their global Sales Cloud instance.
Which three factors Should be considered before finalizing the number of business unit they need to purchase? (Choose 3 answers)
- A. If testing/development business unit($) is required
- B. Number of Sales Cloud sandboxes
- C. If data/content needs to be segregated between brands/geographies
- D. Number of brands/geographies which NTO operates
- E. Number of Marketing Cloud users.
Answer: A,B,D
NEW QUESTION 82
Northern Trail Outfitters is expanding its marketing efforts globally. Each country's marketing department has its own business unit and is responsible for the creation and execution of all the marketing campaigns. The Marketing Cloud Administrator is having trouble keeping up with the consultant influx of new users and would like to speed up the turnaround of granting new users access to Marketing Cloud.
In which two ways could this be accomplished? Choose 2 answers
- A. Assign Channel Managers the role of Marketing Cloud Analyst.
- B. Assign Administration User permissions to each business unit.
- C. Assign Administration User permissions to the Channel Manager role.
- D. Assign Administration User permissions to individual users.
Answer: B,C
NEW QUESTION 83
A customer has an eCommerce site and Imports data into three data extensions daily; 'Orders', 'Order_Details' and 'Products' the data extension contains the following information:
* Orders: OrderId, CustomerId, OrderNumber, OrderDate, OrderTotal, GrandTotal
* Order_Details: ProductId, OrderId, Qty, UnitPrice, ExtendedPrice, Discount
* Products: ProductId, SKU, Name, Description, Cost, Price
What two actions should be taken in Data Designer?
- A. Create a one-to-one relationship between the contact record and Order_Details
- B. Create a one-to-one relationship between Orders and order_Details
- C. Create a one-to-one relationship between Order_Details and Products
- D. Create a one-to-many relationship between Orders and Order_Details
Answer: C,D
NEW QUESTION 84
A user in the MC wants to use salesforce custom object data for segmenting and personalization.
How should the consultant approach this requirement?
- A. Export report data from the sales cloud and import into a marketing cloud synchronized data extension.
Use a filter activity to produce a sendable data extension. Create an email send activity in Automation Studio - B. Map the custom objects to the profile center and use the email editor to insert the custom data. Create a user-initiated send to associate the email to the largest audience and return tracking data.
- C. Sync contact and custom objects with Data Stream and send from Synchronized Data Extension with Salesforce email send. Ensure there is a lookup relationship to a contact or lead record.
- D. Create a custom report type that contains the contact or lead ID, email address, and custom object data, then from the marketing cloud, import into a Salesforce Data extension. Use AMPScript in the email to call data
Answer: D
NEW QUESTION 85
Northern Trail Outfitters (NTO) has doubled in size over the last couple of years. Because of this growth they have decided to organize their company into Business Units to better manage operations.
Which statement is correct regarding the Business Unit functionality within Marketing Cloud?
Choose 2 answers
- A. Subscribers can only appear in one Business Unit.
- B. Business Units can share information with other Business Units.
- C. Business Units can mirror an organization's operational structure.
- D. Business Units can have more than one parent Business Unit.
Answer: B,C
NEW QUESTION 86
An entertainment customer has added a new business unit for one of its record labels. It has also purchased a Sender Authentication Package (SAP) and owns the branded domain.
What is necessary to complete SAP setup?
- A. Route the domain through an IP address unique to the business unit.
- B. Delegate a specific subdomain to the Marketing Cloud name servers.
- C. Configure custom Reply Mail Management for the business unit's subdomain.
- D. Configure link wrapping to redirect to the business unit's subdomain.
Answer: C
NEW QUESTION 87
An existing triggered send needs to be updated with new content
Select the correct sequence
Answer:
Explanation:
Pause message interaction, Edit message content, Publish changes, Start triggered email interaction
NEW QUESTION 88
A customer plans to configure multiple business units (BU) to support the digital marketing efforts of five international offices.
Which reasons warrants this implementation? Choose 2 answers.
- A. Support non-English responses with Reply Mail Management.
- B. Localized language and display options based on location and culture.
- C. Tracking information for campaigns sent by each office.
- D. Localized physical mailing address displayed in the default email footer
Answer: B,C
NEW QUESTION 89
A customer wants to automate a series of three emails as part of a Membership renewal drip campaign.
* Email #1 will be sent one month prior to the member's renewal date
* Email #2 will be sent one week prior to the member's renewal date
* Email #3 will be sent on the member's renewal date
* A master audience is updated in real time via the API
Which steps should be included in the customer's automation?
- A. Three filter activities -> Three send definitions to the filtered audiences
- B. Import activity -> Three send definitions to the master data extension
- C. Three send definitions to the master data extension
- D. Import activity -> Three filter activities -> Three send definitions to the filtered audiences
Answer: A
NEW QUESTION 90
Which statement IS correct regarding the automation tools in the Marketing Cloud?
Choose 3 answers
- A. Like Automation Studio, Journey Builder allows users to repeat an interaction indefinitely
- B. Like Journey Builder, Automation Studio allows users to define the parameters for a send within the tool.
- C. Automation Studio allows users to inject Contacts from a data extension into an interaction in Journey Builder.
- D. Journey Builder allows users to update a contact record in an interaction or import data into a data extension.
- E. Automation Studio and Journey Builder allow users to define a wait state based on duration or duration + time.
Answer: A,B,C
NEW QUESTION 91
A mobile contact is not receiving SMS messages sent via MobileConnect.
In which two ways could a consultant troubleshoot this issue? (Choose 2 answers)
- A. Ensure the "opt-in" box is checked in the Mobile Connect Demographics table.
- B. Ensure the contact is subscribed to the correct keyword.
- C. Check the contact opt-in status in All Subscribers.
- D. Check the contact is subscribed to the correct short or long code.
Answer: A
NEW QUESTION 92
A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. The customer has indicated the following:
* Emails will be built using a custom dynamic template for these messages.
* Links will vary over time and across campaigns.
* Click activity will be cross-referenced with subscribers' regional markets on a master subscriber data extension.
* Retargeting messages will dynamically populate content based on regional market.
In order for this solution to be viable, which skill set does the customer team need to possess?
- A. SQL
- B. AMPscript
- C. HTML
- D. SSJS
Answer: B
NEW QUESTION 93
Northern Trail Outfitters received an email about reaching API limits within Salesforce and they think this is caused by the integrated Marketing Cloud account.
Which two types of API calls are counted against the rolling 24-hour limit?
- A. CreateSalesforceObject() AMPscript
- B. Login Calls
- C. SOAP API Calls updating objects
- D. Bulk API
Answer: C
NEW QUESTION 94
North Trail Outfitters (NTO) wants to automate the sending of shipping notices and a customer survey.
*Shipping notices will be sent once a day.
*The shipping file will be placed on the FTP sometime after 4:00 p.m.
*The shipping data will be stored in the shipping Notice data extension.
*A field in the data extension will contain the shipping data.
*The survey needs to be sent at 9:00 a.m., exactly 10 days after the customers order ships.
Which workflow would most effectively enable NTO to do this?
A)
B)
C)
D)
- A. Option A
- B. Option B
- C. Option D
- D. Option C
Answer: A
NEW QUESTION 95
A retail company does business in both the United States and Canad
a. They also have a loyalty program in which a customer can enroll. The company will provide a pre-segmented customer file, per campaign, which has a "Version" data field indicating the type of email the customer is to receive.
What question should be asked to determine a data/segmentation strategy?
Choose 2 answers
- A. Will version values/meanings change, precluding reusable AMPscript?
- B. Will multiple languages be used, with a "From Name" lookup table needed?
- C. Will customers be able to sign up for the loyalty program at the store?
- D. Is the purpose of these emails for acquisition or retention or transactional?
Answer: A,B
NEW QUESTION 96
Northern Trail Outfitters is setting up new hires on its instance of Marketing Cloud, which includes Email Studio, Mobile Connect, and Social Studio. One of the hires needs to manage the operations of all of the North American Business Units.
What two roles, custom or standard, could be assigned to this user to meet the requirement?
Choose 2 answers
- A. Marketing Cloud Email Marketing Manager
- B. Marketing Cloud Channel Manager
- C. Marketing Cloud Administrator
- D. Marketing Cloud Regional or Local Administrator
Answer: B,C
NEW QUESTION 97
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