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NEW QUESTION # 48
What access should sales and marketing users have to access embedded analytics dashboards?
- A. The "Analytics View Only Embedded App" permission set license
- B. Marketing Cloud Account Engagement user connected to a Salesforce user through User Sync
- C. Marketing Cloud Account Engagement Administrator user role and the Marketing Cloud Account Engagement Permission set assigned
- D. Marketing Cloud Account Engagement Permission Set and "View Reports" Marketing Cloud Account Engagement user permission
Answer: A
NEW QUESTION # 49
Do hard bounces need to be removed from lists
- A. True
- B. False
Answer: B
NEW QUESTION # 50
Lenoxsoft currently uses a Salesforce workflow to continually look for old and new leads that meet certain criteria under Job title and Industry, and adds them to a Salesforce campaign. The Marketing Cloud Account Engagement connector is verified and their existing Salesforce records have been reviewed, but they have yet to sync this data to Marketing Cloud Account Engagement. Lenox wishes to replicate this process within Marketing Cloud Account Engagement with the following requirements: - Prospects with a job title of "CEO" and Industry of "Software" are added to the Salesforce campaign. Based on those requirements, which steps should Lenoxsoft prioritize to replicate their process?
- A. Create a dynamic list to sync prospects from Salesforce. Build an Automation rule with criteria :: Job Title:: CEO :: Industry:: Software, action :: add to the Salesforce campaign.
- B. Import a .csv file of prospects. Build an Segmentation rule with criteria :: Job Title:: CEO :: Industry ::Software, action :: add to Salesforce Campaign
- C. Import a .csv file of prospects. Build an Automation rule with criteria :: Job Title :: CEO :: Industry ::
Software, action :: add to Salesforce Campaign - D. Create a dynamic list to sync prospects from Salesforce. Build a segmentation rule with the criteria ::
Job Title :: CEO :: Industry :: Software, action :: add to the Salesforce campaign.
Answer: A,C
NEW QUESTION # 51
Which two actions could a user take when importing prospects into Marketing Cloud Account Engagement?
Choose 2 answers
- A. Permanently delete prospects
- B. Create new custom fields and populate field values
- C. Assign prospects to an existing user
- D. Undelete matching prospects from the Recycle Bin
Answer: C,D
NEW QUESTION # 52
LenoxSoft wants to give users from their sales and marketing teams the power to explore and visualize important data by using the Engagement History Embedded Dashboard.
Which two steps should be completed so their users can begin exploring Marketing Cloud Account Engagement engagement data on the Salesforce campaign and Account records?
Choose 2 answers
- A. Assign the Analytics View Only Embedded App permission set to each user who wants to see the dashboard.
- B. Have each team member log in and reference the dashboard in the Analytics Studio app.
- C. Create a custom Salesforce dashboard using both standard and custom Salesforce reports for each team.
- D. Place the Embedded Engagement History Dashboards on the desired object page layout using the Lightning App Builder.
Answer: A,D
NEW QUESTION # 53
Which are true about Salesforce Engage
- A. You can use Salesforce Engage with Gmail by downloading an extension
- B. Salesforce Engage is an app mainly for Sales to stay up to date with Prospect actions
- C. Before you can set up Salesforce Engage, you must have a verified Salesforce-Marketing Cloud Account Engagement connector
- D. You can download Salesforce Engage App on your desktop or phone (Mac,Windows)
- E. Salesforce Engage is not supported for Salesforce sandbox accounts
Answer: A,B,C,D,E
NEW QUESTION # 54
What would an Administrator set up to have a document automatically download after a successful form completion?
- A. Include a link to the content in the Thank You Content of the form.
- B. Redirect the prospect to a landing page that has a link to download the content by checking the box labelled "Redirect the prospect instead of showing the form's Thank You Content."
- C. Create an email template that includes a link to your document. On your form, add a completion action to "Send autoresponder email" and select the email template that includes the document.
- D. Redirect the prospect directly to the URL of the content by checking the box labeled "Redirect the prospect instead of showing the form's Thank You Content."
Answer: C
NEW QUESTION # 55
Lenoxsoft currently has prospect data in another email-sending platform, and they want to migrate it over to Marketing Cloud Account Engagement. The system has a list of mailable prospects and a list of unmailable prospects who unsubscribed/opted-out that do NOT exist in Salesforce. The marketing team wants to make sure that they stay complaint with the permission-based Marketing Policy while maintaining their database of unsubscribed/opted out prospects when they migrate this data over to Marketing Cloud Account Engagement.
How should the data be imported?
- A. Import only the list of mailable prospects in Marketing Cloud Account Engagement.
- B. Import unmailable prospects in Marketing Cloud Account Engagement; mark as global opt-out.
- C. Import all prospect data and create a suppression list.
- D. Import unavailable prospects in Marketing Cloud Account Engagement; perform permission pass.
Answer: B
NEW QUESTION # 56
LenoxSoft is in the planning stages of rolling out an account-based marketing strategy. What initial action should they take?
- A. Identify attributes of the key accounts they want to target.
- B. Develop dynamic content based on lead fields.
- C. Create all contacts as campaign members in one campaign.
- D. Convert all existing leads into contacts to tie to accounts.
Answer: A
NEW QUESTION # 57
LenoxSoft is using three Marketing Cloud Account Engagement Business Units: United States, South America and Canada. The marketing team for each business unit wants to ensure only certain relevant opportunities sync to their business unit.
What should be configured in order to meet this requirement?
- A. Marketing data sharing rules on opportunities
- B. Marketing data sharing rules on accounts
- C. Marketing data sharing rules on prospects
- D. Marketing data sharing rules on contact roles
Answer: A
NEW QUESTION # 58
LenoxSoft utilizes Marketing Cloud Account Engagement Business Units. A marketing associate is no longer able to find a set of leads in their business unit (BU) and noticed they now appear in another BU.
Which two reasons could explain why this happened?
Choose 2 answers
- A. The Marketing Data Sharing rule has changed and the leads no longer match the criteria.
- B. The field value the Marketing Data Sharing rule criteria is defined by has been updated on the lead records.
- C. The leads have been reassigned to a user who does not exist in that BU.
- D. The prospects submitted a form that updated the field controlling the Marketing Data Sharing rule for leads.
Answer: A,B
NEW QUESTION # 59
How many variations of Dynamic Content it is possible to create
- A. A-C (3)
- B. A/B (2)
- C. 0
- D. A-Z (25)
Answer: D
NEW QUESTION # 60
LenoxSoft has published a new white paper. When prospects submit a "Request a Download" form, they should receive this white paper in an email. All prospects who receive the email and view the white paper should receive an additional +10 points added to their score.
Which sequence of events would meet their goal?
- A. Upload the white paper as a new File > Create a Custom Redirect to the white paper file > Create a new Email Template with the Completion Action "On click :: Adjust score :: +10" that contains the Custom Redirect link > Create a new Form with the Completion Actions "Send autoresponder email"
- B. Upload the white paper as a new File > Create a Custom Redirect to the white paper file > Create a new Email Template that contains the Custom Redirect link > Create a new Form with the Completion actions "Send autoresponder email" AND "Adjust score :: +10"
- C. Upload the white paper as a new File > Create a Custom Redirect to the white paper file with the Completion Action "Adjust score :: +10" > Create a new Email Template that contains the Custom Redirect link > Create a new Form with the Completion Actions "Send autoresponder email"
- D. Upload the white paper as a new File > Create a new Form > On Step 4 of the Form Wizard, check the box to "Redirect the prospect instead of showing the form's Thank You Content" and specify the white paper file link > Add Completion Actions "Send autoresponder email" AND
"Adjust score :: +10" to the Form
Answer: C
NEW QUESTION # 61
What is true about Marketing Cloud Account Engagement tracking? [Choose two answers]
- A. Visitors and prospects that have "do not track" settings enabled on their browser will not have their activities tracked while on your site.
- B. Cookies will always expire after 10 years
- C. The code is generated from a Salesforce campaign
- D. Visitor filters can be added to Marketing Cloud Account Engagement to restrict tracking (clicks, visits, email notifications etc) from certain IP addresses
Answer: A,D
NEW QUESTION # 62
Select all available User Email Preferences
- A. Send weekly search marketing email (sent on Mondays)
- B. Send daily prospect activity emails (for my prospects)
- C. Send daily visitor assignment emails
- D. Send daily visitor activity emails
- E. Send daily prospect assignment emails
- F. Send weekly inactive automations report email
- G. Send starred prospect activity alerts
- H. Send weekly search marketing email (sent on Fridays)
- I. Send daily prospect activity emails (for all prospects)
- J. Send monthly inactive automations report email
- K. Send an email when a prospect is assigned
Answer: A,B,D,E,G,I,J,K
NEW QUESTION # 63
LenoxSoft's marketing team wants to use one repeating program to continually nurture cold and unengaged leads, but wants the content for the emails sent through the program to be tailored based on how many times the prospect has entered the program.
They have decided to create a custom field called "Repeated Engagement" and increment that field by +1 each time a prospect enters the program.
Using this method, how should the team meet this need?
- A. Create dynamic content based on the "Repeated Engagement" field for use in the emails sent in the program.
- B. Use the "Repeated Engagement" field to both suppress prospects from the original program and add them to new programs.
- C. Use rule steps to send prospects down unique paths in the program based on the "Repeated Engagement" field value.
- D. Create an automation rule that adds prospects to static lists to feed new programs after each entry.
Answer: A
NEW QUESTION # 64
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